They were just enjoying the content, engaging with sponsored ads like they would with professional media. 'Uncle Drew' is the Latest Box Office Hit Based On a The first "Uncle Drew" commercial featured Kyrie Irving dressed as an old man and dominating in a pick-up game of basketball; the second commercial added Minnesota Timberwolves star Kevin Love; and the third, released on Monday, featured Robinson and WNBA forward Maya Moore playing in Chicago's Seward Park. In his first season with the Celtics, Irving averaged 24.4 points, 3.8 rebounds, 5.1 assists, and 1.1 steals on 49 percent shooting from the field and 40.8 percent from downtown. Kyrie Irving discusses shooting new Uncle Drew commercial He knows he can still get buckets against all these young bloods, but now it's time to get the team back together. Unfortunately, Dax finds himself broke and . Live. Uncle Drew hits . The film, which is an expanded take on Irving's popular Pepsi commercial alter ego, isn't slated to hit theaters until June 29. Uncle Drew is finally back. The commercial wasn't a 60-second TV spot. Uncle Drew, the movie, hit theaters June 29 and enjoyed strong box-office numbers and decent (if not quite spectacular) reviews. and he's been drinking it for a long time. Quality. They say age is just a number and no one knows that better than Uncle Drew. In 2012, PepsiCo embarked on an internet-based advertising campaign for Pepsi Max with the character "Uncle Drew" played by Kyrie Irving. It is during these games that Uncle Drew unleashes his raw talent and proceeds to school [] The first advertisement was conceived as being in the form of a short film rather than an explicit commercial. Answer (1 of 4): Supposedly there were 3 people that were in on the secret: "Uncle Drew," his "nephew," and the player that was injured in the beginning of the game. Uncle Drew follows Dax (Lil Rel Howery), a hapless guy who dreams of entering a basketball team in the iconic Rucker Park streetball tournament. MIAMI, FL - SEPTEMBER 17: Behind the scenes at Pepsi's Uncle Drew: Chapter 4 shoot with Kyrie Irving, Ray Allen, Baron Davis and J . The last Uncle Drew commercial was before the season started, and he's got a new one just released with former Golden State Warriors' guard Baron Davis. A star is born The night before the first Uncle Drew commercial was filmed, Pepsi's creative team met with Irving to . Most people are guessing it's Anthony Davis because he's "skinny as a rail" and . New Jersey's own Kyrie Irving stars in his first commercial as Uncle Drew. On Monday, Pepsi Max released the third installment in its series of commercials starring Kyrie Irving in old man makeup. Drew finds out Walt is town, and they head to a local outdoor basketball court the commercial was shot in Miami for a showdown between Walt and Uncle Drew in a game of HORSE. This one starts in a Chicago jazz club, but returns to . "I saw Kyrie at a game at the free throw line and I was like 'Man what's up with that Uncle Drew?'" said Robinson. Irving's representation first sought to trademark "Uncle Drew" in 2012, but Pepsi wanted to own the character as well. Uncle Drew Part 1 has more than 24 million views on YouTube as of May 12, and Jeff Gordon's Test Drive has almost 36 million. NO COPYRIGHT INTENDED- I feel like this video is a play off of the "Lebrons" from a few years ago. Later this year, Irving will star in his own film, titled Uncle Drew. "We're thrilled to have Drew join us as a valued member . The creativity behind the character of Uncle Drew, played by Cavs All-Star PG Kyrie Irving, on the Pepsi commercials is spectacular. Pepsi MAX & Kyrie Irving Present: "Uncle Drew: Chapter 2" (via Pepsi) This is one of the best hoop mixtapes I've ever seen. Posted by basketball spotlight at 6:11 PM. It's pretty funny! An anti-ageist comedy about a man's dream to win the Rucker Classic street ball tournament in Harlem. tavito.tavo.56 2011-06-24T18:06:34+00:00. Buy for $51 at Amazon. What better way to confirm everyone's beliefs than with the upcoming 50th anniversary of the Rucker Park Classic at the pinnacle of streetball, Rucker Park. Look, I'll be first to admit that I didn't have much hope for Charles Stone III's Uncle Drew, a feature-length Pepsi commercial starring the Celtics' Kyrie Irving, based on shorts Irving . Believe Conrad was the first one to come across this video, but it . A movie created by Pepsi about the star of one of its commercials has just taken $15.5 million on the first weekend of its theatrical release in the U.S. "Uncle Drew" is a feature film . Robinson, who was with the Chicago Bulls last season before joining the Denver Nuggets . The two sides, sources said, amicably agreed that neither would own the name. "Skiptrace" scribe Jay Longino is set to write the . The song comes from the Uncle Drew soundtrack based on Boston Celtics point-guard Kyrie Irvin's character from the Pepsi Max's commercial series. INDEPENDENCE, Ohio -- Nate Robinson finally wore down Kyrie Irving. Drew is an old man disguising his basketball skills, playing in pickup games. Whether he's breaking ankles or breaking hearts, Irving's alter ego says an ice-cold Pepsi Cola always brings refreshment . Irving Taken First by Cavs in NBA Draft. Pepsi MAX went to a pick-up game in Bloomfield, NJ. Believe it or not, the first episode debuted 3 and half years ago way back on May 18th of 2012! In case something is wrong or missing kindly let me know and I will be more than happy to help you out with the right solution for each of the TV Jumble Pepsi Drops New "Uncle Drew" Commercial In Honor Of Kyrie Irving's NBA Title New Video Sources tell Variety that Temple Hill Entertainment has acquired the feature film rights to Irving's " Uncle Drew " Pepsi commercials. Revealed today, Pepsi MAX & Kyrie Irving Present: Uncle Drew Chapter 3, the latest installment in what is quickly becoming one of the most iconic marketing campaigns . Kyrie Irving was actually nicknamed "Uncle Drew" because of the character from the Pepsi Max commercials and also because of his offensive prowess in the NBA. Kyrie Irving's old-man streetball persona is heading to the big screen in the first trailer for Uncle Drew. . In scenes like this, Uncle Drew is faithful to the source material. Uncle Drew is back. That type of viral effect is what almost every brand wants, and PepsiCo did a great job of leveraging the star power and followings of its athletes in order to promote itself and its products. Posted by basketball spotlight at 6:11 PM. Agency, TBWA\Chiat\Day . PURCHASE, N.Y. Everyone's favorite basketball playing septuagenarian Uncle Drew, created by Pepsi, is back and will star on the big screen for the first time on June 29 when the feature film . Uncle Drew -- the elderly alter ego used by Cleveland Cavaliers point guard Kyrie Irving in a series of fun Pepsi spots -- got himself an NBA title, thanks in part to one incredible game-winning shot. Uncle Drew: Directed by Charles Stone III. Shot a bit like a commercial itself, so crisp and flat that it seems designed to look best on a bar TV with the motion-smoothing turned on, Uncle Drew strings together the . The film opens with a documentary-style overview of Uncle Drew, a well-remembered . Uncle Drew hits theaters June 29, and also . The first chapter of "Uncle Drew" has racked up a healthy 52 million views on YouTube to date; three more followed, introducing similarly geriatric characters played by Kevin Love, Nate Robinson, Maya Moore, Baron Davis, Ray Allen, and J.B. Smoove. "Uncle Drew," starring Kyrie Irving, hits theaters June 29, 2018. To promote the movie, Pepsi now released an amazing new commercial that shows Uncle Drew through the years. Irving plays an old man that goes around and plays in different pick-up basketball games in various areas. 2012-05-22T00:05:27+00:00; Duration: 04:59; . The MDC is coming up so we decided to get bring you some enjoyment with this commercial. It's pretty funny! Pepsi follows Uncle Drew, played by NBA star Kyrie Irving, through the decades, doing what he does best: working up a thirst and getting buckets. Irving dressed up as an old man, named "Uncle Drew" for a Pepsi Max commercial in which he went to a pick-up game in Bloomfield, NJ pretending to shoot a documentary on a basketball player named . The commercials have now been made into a movie with many NBA players co-starring Kyrie Irving. In the wake of Kyrie Irving and the Cleveland Cavaliers winning the NBA championship, Pepsi has returned with the latest chapter in the "Uncle Drew" story, a commercial titled, "Champions are Born . The new Lionsgate film builds a plot around the character . The teaser i'm talking about is Chapter 4 of the Uncle Drew series featuring Kyrie Irving. Uncle Drew. Pepsi Max released Chapter 2 (h/t BuzzFeed) in the Uncle Drew saga, and it features the NBA talents . Form the 70's until today. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . Streamable Embedded Video. Against all odds, Uncle Drew made his biggest leap yetinto feature films. The first Uncle Drew x Pepsi commercial acquired 52 million views on Youtube, influencing a wave of fans, most of which didn't even know they were being marketed to. Pepsi Commercial 2017 Kyrie Irving Uncle Drew All Star Game. 02:10; Kyrie Irving on Flat Earth Theory, LeBron James & NBA All-Star Game . Parachute today announced the appointment of retail industry veteran Drew Sheriff in the newly-created role of Chief Commercial Officer. Uncle Drew is the stuff legends are made of. Not a lot of commercials create a buzz, but the new "Pepsi MAX & Kyrie Irving Present: Uncle Drew Chapter 3" has had it for weeks. With Kyrie Irving, Lil Rel Howery, Shaquille O'Neal, Chris Webber. Basically, more than a . Screenwriter Jay Longino spoke on having Irving play the movie character. Uncle Drew is a 2018 American sports comedy film directed by Charles Stone III and written by Jay Longino. Pepsi Max TV Commercial, 'Uncle Drew'. The full episode will debut in 2 days on November 12th. The unfortunate news is Cousins told us that his old man outfit was not for "Uncle Drew." But the good news is he was filming a commercial .
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