[6][7] The channel's content consists largely of videos relating to crafts and life hacks, styled in how-to formats, and occasionally, science experiments. In particular, she criticized a 5-Minute Crafts video in which a strawberry was soaked in bleach to produce a "white strawberry", saying it would be dangerous if a child were to replicate it and eat the result. [5] Ann Reardon of How to Cook That described clickbait recipe channels including 5-Minute Crafts as the "fake news of the baking world". var s = doc.getElementsByTagName('script')[0]; }); var _comscore = _comscore || [];

fbq('init', '1628999790718603'); 1 Spot", "YouTube's top 15 most subscribed channels in 2019", "Top 50 Subscribed Youtube Channels (Sorted by Subscriber Count)", https://en.wikipedia.org/w/index.php?title=5-Minute_Crafts&oldid=987122320, Creative Commons Attribution-ShareAlike License, This page was last edited on 5 November 2020, at 01:40. !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? tnsCounterAdme_ru = new TNS.TnsCounter({ But they're not supposed to", "Создатели AdMe.ru запускают англоязычный проект", "The Biggest Social Media Operation You've Never Heard of Is Run Out of Cyprus by Russians", "Why YouTube is riddled with bizarre DIY videos", "9 smart things to buy as an investment in your future", "Building successful multi-channel social media strategies during COVID-19 -", "Barbie Shows Off Her COVID-19 Craft Projects", "PewDiePie vs. T-Series: YouTube Channels Keep Battling for No. 5-Minute Crafts is a DIY-style YouTube channel owned by TheSoul Publishing, a company based in Limassol, Cyprus. s.src = (document.location.protocol == "https:" ? el.parentNode.insertBefore(s, el); In an article published by Mic in June 2017, 5-Minute Crafts was noted to have accumulated over 4 million subscribers. We are looking for talented Actors and Actresses to join our new team at our Cyprus HQ. (win[cb] = win[cb] || []).push(function() { tnsscript.type = 'text/javascript'; 'account':'adme_ru', At the moment, more than 50,000,000 people have subscribed to our Facebook page, and our YouTube channel has attracted more than 40,000,000 subscribers with its unique content. Find and come up with ideas for videos that millions of subscribers will see; Think over the presentation of ideas and shoot individual short videos in tandem with the video operator; Participate in gaming videos as a model and actor; Actively solve any issues that may arise during the production of the video; Bring more video ideas to get even more likes . });

var s = document.createElement("script"), el = document.getElementsByTagName("script")[0]; s.async = true; [9][10] On November 15, 2016, 5-Minute Crafts was registered on YouTube by TheSoul Publishing. The channel has drawn criticism for unusual and potentially dangerous life hacks and its reliance on clickbait. [5], "Top 50 Most Viewed YouTube Channels Worldwide • Week Of 12/9/2018", "YouTube is full of cringey, clickbait DIY channels. (function() { [1], In May 2020, 5-Minute Crafts created their first English-language channel on Pinterest. tnsscript.src = ('https:' == doc.location.protocol ? [14] By November, Vox wrote that 5-Minute Crafts was a "wildly successful" channel, citing its then over 10 billion video views and its ranking as the fifth most-subscribed channel on YouTube, having nearly 40 million subscribers at the time. [4], BBC's Click criticized 5-Minute Crafts for its "fake kitchen hacks": when following the instructions of a video in which a fresh corncob produced popcorn when microwaved, the presenter found the cob was only warmed up. Respond and find out more about how 5-minute Crafts are created! 'https:' : 'http:') +

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You understand and feel our video format; You have masterful needlework skills and love to craft; You run your own blog or you blog and feel good about being in front of camera; You know how to be inspired by sources, but at the same time create new, unique ideas; You know and track current trends on social networks; You are able to work in a rapidly changing production environment; It will be a plus if you have experience in the field of video production. [17][18][19], Vox characterized 5-Minute Crafts as "bizarre," describing its content as "do-it-yourself-how-to's that no person could or should ever replicate," and criticizing the channel's heavy use of clickbait thumbnails. 5-Minute Crafts is a DIY-style YouTube channel owned by TheSoul Publishing, a company based in Limassol, Cyprus. The channel's videos employ a style popularized by BuzzFeed's Tasty web series, where the camera is focused on a table with objects while only a person's hands appear in the frame, making content with aid of these objects, usually food and DIY ingredients and tools. [2] Mashable described the channel's videos as "nonsensical" and possibly a form of trolling, singling out a video which claimed to demonstrate how soaking an egg in vinegar and then maple syrup will make it "bigger than before". [15], In July 2020, 5-Minute Crafts collaborated with Mattel for a custom brand campaign which included multiple DIY videos focused on family-friendly crafts and at-home activities. } catch(e){} _comscore.push({ c1: "2", c2: "19962933" });

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The channel has drawn criticism for unusual and potentially dangerous life hacks and its reliance on clickbait. ← All jobs Hello!

[16], As of October 2020, the channel has 69 million subscribers, ranking it as the fifth most-subscribed channel not operated by YouTube. t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, 32 CLEVER FOOD HACKS TO MAKE IN 5 MINUTES || Tasty Recipes, Baking Tips And … s.parentNode.insertBefore(tnsscript, s); [1][2][3] As of October 2020[update], it is the fifth most-subscribed channel on the platform. document,'script','https://connect.facebook.net/en_US/fbevents.js'); Please send your résumé or CV to [email protected] with the subject line “Actor/Actress in Cyprus HQ (5-Minute Crafts).”, function runAnalytics() { [citation needed], In April 2018, Tubefilter covered a trend regarding springtime cleaning videos on YouTube, noting 5-Minute Crafts' participation. }, 30000);

[11] The channel's first video, "5 essential DIY hacks that you need to know" was uploaded the following day.

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$('body').on('click', 'a', function() { })(window, this.document,'tnscounter_callback'); tnsscript.async = true; Assistance moving to Cyprus: flight tickets and 2 weeks of accommodations; Work permit (Visa) assistance where applicable; Above-the-market salary & additional yearly bonus; Work in a cool new office with talented co-workers and a creative atmosphere. fbq('consent', 'grant'); "[1], TheSoul Publishing was founded by Pavel Radaev and Marat Mukhametov, a Cyprus-based team with backgrounds in social media content creation, who launched AdMe.