All Rights Reserved. Figurative language is tricky. Marketing consultant Michel Fortin refers to the double-edged nature of hyperbole in advertising: On one hand, exaggeration can heighten the emotional resonance of a message, but take it too far and people write it off as sensationalist and unconvincing.

Nevertheless, advertisers often use exaggeration to hype up their offerings and intrigue their audience. Play Atari breakout - atari breakout game began with eight rows of blocks, each two rows had different colors.

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In our society we are bombarded every day with ads for everything under the sun. Since we can't ban the test, we have to find a way to ease the stress. I'm making the transition from teaching 3rd grade to 7th grade LA this year and LOVE this :-) I've never seen the "Kicking Butts and Taking Names" commercial . Denise,There are several different On the Bright Side commercials. This is another ad that shows what simplicity can do for your company's message.

I guess I had a brain fart:) I've always taught it as like or as. j=d.createElement(s),dl=l!='dataLayer'? A simile is used to compare by association. I am your newest follower.-JulieThe Techie Teacher, Thank you!

On average, we see 3,000 ads daily.

Advertising Techniques That Influence Buying. This simplistic image gives off just enough to tell the consumer what the deal is with their product.

In the world of advertising hyperbole, idyllic aspirations reign.

This is a very clever ad on many levels.

I thought I would let students make a QR voice Valentine card. This idea is then executed by blending a fish and one of their canned products showing the consumer they will be buying a fish straight from the ocean.

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Holy cow, 3rd to 7th? It also alludes to the fact that oranges are natural products raised in sunny climates as opposed to man-made products filled with artificial ingredients.

Assign the Happy As Commercial Challenge 4. And then the quote puts it all together that you shouldn't be on the phone while driving.

I love to use video clips in my lessons. If you use MY Big Campus, you can up load YouTube videos on there and the students can log on and watch them again whenever they want.

Band Aid is showing just how flexible its fabric is in this ad. Obviously Ford wants you to see that wires are bad, showing us 15 different types of wired knots and then ending with an amusing quote on the bottom of the ad "Do knot forget: Bluetooth comes with every new Ford Model".

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Heck, I do to. (Hint: Drink). Metaphors are frequently used in advertising as a way to enhance the perceived value of a product or to make it seem more personal. Could you please let me know the names of the commercials so that I can look them up? Day 2: Similes 1.

Emil Agarunov is from Brooklyn, New York. His main techniques are vector based images and photo-manipulations. Unlimited Facebook Wall Sharing and Unlimited Earning.Earn with Making Facebook Ids, Make Unlimited Facebook Ids and Get 10$ on Every FB Id. Show several GEICO Happier Than commercials. See results from the Commercials That Use Simile & Metaphor Quiz on Sporcle, the best trivia site on the internet!

Most of the video links won't work for me. Discuss what makes a smile.

Chicago Business Journal: Church's Chicken and eswStoryLab have fun with advertising hyperbole, Consumer Health: Making Informed Decisions; J. Thomas Butler, Michel Fortin: From Puffery To Praise: How to Turn Hype Into Sales.

In this ad we see a damaged human leg, but instead of bones and blood it looks more like a crashed car. Share ideas. This clever message shows us just what its quote says, "...Car accidents don't just happen to cars". I just chose that one because it made me laugh. I made this printable for my blog readers and didn't test in the classroom.

There is a fine line separating deliberately misleading advertising claims and what is known as hyperbole, or "puffery."

I had a look to start my own.